Creative direction and design of the Shoppers Drug Mart Summer Beauty 2018 Campaign, which includes In-Store POP, Digital and Paid Media. Photographer: Carlyle Routh / Wardrobe Stylist: Matthew Chow / Make-up Artist: Simone Otis / Hair Stylist: Tony Masciangelo / Models: Hannah Donker (Elite) + Nilamee (Dulcedo) / Copywriter: Chrissy Kindle
beautyBOUTIQUE In-Store POP: Tstand
beautyBOUTIQUE In-Store POP: Promo Walls
beautyBOUTIQUE In-Store POP: Etagere Signs
beautyBOUTIQUE In-Store POP: Fragrance Sampler Stand Header
beautyBOUTIQUE In-Store POP: Acrylic Insert
Campaign Hub
In-Store POP (Mass): Quad Insert