![](https://cdn.myportfolio.com/5724efc8f76980b65ad7d8b8f4f464d0/2b99a184-e80b-4ecb-84a9-555d88091056_rw_1920.jpg?h=b0bb5f83e0e854b461b11019c01fccc1)
In-Store POP: Tstand
![](https://cdn.myportfolio.com/5724efc8f76980b65ad7d8b8f4f464d0/16b45ae9-6de8-48d8-870e-d2fe4eeacfa1_rw_1920.jpg?h=3534500d088a102ecff3b096d697290b)
In-Store POP: Basket Liner
![](https://cdn.myportfolio.com/5724efc8f76980b65ad7d8b8f4f464d0/ad9a23c9-b856-4c44-a09a-db2835388869_rw_1920.jpg?h=85bf29cf67a9a65769fdb3dae462546e)
In-Store POP: Quad Insert #1
![](https://cdn.myportfolio.com/5724efc8f76980b65ad7d8b8f4f464d0/ca6ebe90-bfe3-46a7-84e2-d7198e239415_rw_1920.jpg?h=4f1cc68c21a6c631c5960072eb98cca7)
In-Store POP: Quad Insert #2
![](https://cdn.myportfolio.com/5724efc8f76980b65ad7d8b8f4f464d0/c1ec6ad3-ec92-4867-893d-0f22a1797cb2_rw_1920.jpg?h=85f074467f886901c013ef8653d9d705)
In-Store POP: Quad Insert #3
![](https://cdn.myportfolio.com/5724efc8f76980b65ad7d8b8f4f464d0/5d840194-6968-45f3-9549-6e0573160dcf_rw_1920.jpg?h=858cd72c9c32dfdb0976ad6b9a814463)
In-Store POP: Quad Insert #4
![](https://cdn.myportfolio.com/5724efc8f76980b65ad7d8b8f4f464d0/1cb221a0-413a-4f05-be8a-c2c820e35018_rw_3840.jpg?h=63ddc3003f98f3cba8b62b06615e1360)
In-Store Pop: Aisle Flags (Small)
![](https://cdn.myportfolio.com/5724efc8f76980b65ad7d8b8f4f464d0/232aad72-5fe1-4533-83e9-93aee3a3a759_rw_1920.png?h=91686ad4837e9d98f89c187fd569a5b7)
SDM Homepage
![](https://cdn.myportfolio.com/5724efc8f76980b65ad7d8b8f4f464d0/fe2afbb6-09b7-4e96-9386-2a80cbdb46fc_rw_1920.png?h=994b09e2909f0bc8f8bf7ad9eb45649e)
SDM Homepage
Creative direction and design of the Shoppers Drug Mart Mass Beauty Trends Campaign, which includes In-Store POP, Digital and Paid Media. Photographer: David Picard / Wardrobe Stylist: Matthew Chow / Make-up Artist: Simone Otis / Hair Stylist: Matt Lil / Models: Sophia Lapointe (Anita Norris Models)
In-Store POP: Tstand
In-Store POP: Basket Liner
In-Store POP: Quad Insert #1
In-Store POP: Quad Insert #2
In-Store POP: Quad Insert #3
In-Store POP: Quad Insert #4
In-Store Pop: Aisle Flags (Small)
SDM Homepage
SDM Homepage