THE FACE OF FALL

Creative direction and design of the Shoppers Drug Mart Fall Beauty 2019 Campaign, which includes In-Store POP, Digital and Paid Media. The Fall Beauty Campaign was part of a Cohesive Theme Framework and had to work hand in hand with the Cross Category "Top Picks" campaign (colours, fonts, "TOP" logo type treatment). Beauty Photographer: Riley Stewart / Product Photographer: Luis Albuquerque / Off-Figure Stylist: Deirdre Connolly / Wardrobe Stylist: Matthew Chow / Make-up Artist: Simone Otis / Hair Stylist: Cia Mandarello / Manicurist: Melissa Forrest / Prestige Model: Kiera (Sutherland) / Mass Model: Anais (Next) / Copywriter: Carla LaMarca

Exterior Signage: Bayview Village Poster

In-Store POP (Prestige): Tstand

In-Store POP (Prestige): Mass

In-Store POP (Prestige): Promo Walls (Small) / Model

In-Store POP (Prestige): Etagere Sign - FRONT / Model

In-Store POP (Prestige): Etagere Sign - BACK

In-Store POP (Mass): Quad Insert #1

In-Store POP (Mass): Quad Insert #2

In-Store POP (Mass): Quad Insert #3

In-Store POP (Mass): Quad Insert #4

In-Store POP (Prestige): Vendor Counter Card

In-Store POP (Prestige): Vendor Counter Card

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