Creative direction and design of the Shoppers Drug Mart Fall Beauty 2019 Campaign, which includes In-Store POP, Digital and Paid Media. The Fall Beauty Campaign was part of a Cohesive Theme Framework and had to work hand in hand with the Cross Category "Top Picks" campaign (colours, fonts, "TOP" logo type treatment).
Beauty Photographer: Riley Stewart / Product Photographer: Luis Albuquerque / Off-Figure Stylist: Deirdre Connolly / Wardrobe Stylist: Matthew Chow / Make-up Artist: Simone Otis / Hair Stylist: Cia Mandarello / Manicurist: Melissa Forrest / Prestige Model: Kiera (Sutherland) / Mass Model: Anais (Next) / Copywriter: Carla LaMarca
Exterior Signage: Bayview Village Poster
In-Store POP (Prestige): Tstand
In-Store POP (Prestige): Mass
In-Store POP (Prestige): Promo Walls (Small) / Model
In-Store POP (Prestige): Etagere Sign - FRONT / Model