FOR THE LOVE OF BEAUTY EVENT

Art direction and design of the "For the Love of Beauty Event" 2021 Campaign for Shoppers Drug Mart, which includes In-Store POP, Digital Screens, Paid Media Video, OOH Billboards, Digital, etc. Copywriter: Chrissy Kindle

Paid Media Video 15s
Director: Soliel Denault (L'Eloil) / DOP (On-figure): Nina Djacic / Set design & conception: KARLxDOM / Set Design (Montreal): Jeremy Noel / Wardrobe Stylist (Toronto): Nadia Pizzimenti / Wardrobe Stylist (Montreal): Izabelle Soucy / Makeup Artist: Sheri Stroh / Hair Stylist (Toronto): Cia Mandarello / Hair Stylist (Montreal): Justin Ng / Producer: Lorrie Zwer / Shoppers Beauty Pros: Tommy, Azeanne, Megan, Dannilian

Paid Media Video 6s - BEAUTY
Director: Soliel Denault (L'Eloil) / DOP (Off-figure): Nik Mirus / Producer: Lorrie Zwer

Paid Media Video 6s - SCENTS
Director: Soliel Denault (L'Eloil) / DOP (Off-figure): Nik Mirus / Producer: Lorrie Zwer

Paid Media Video 6s - SKIN CARE
Director: Soliel Denault (L'Eloil) / DOP (Off-figure): Nik Mirus / Producer: Lorrie Zwer

Paid Media Video 6s - SOMETHING NEW
Director: Soliel Denault (L'Eloil) / DOP (Off-figure): Nik Mirus / Producer: Lorrie Zwer

MODEL PHOTOGRAPHY
Photographer: William Arcand (L'Eloil) / Wardrobe Stylist (Toronto): Nadia Pizzimenti / Wardrobe Stylist (Montreal): Izabelle Soucy / Make-up Artist: Sherie Stroh / Hair Stylist (Toronto): Cia Mandarello / Hair Stylist (Montreal): Justin Ng / Producer: Lorrie Zwer / Shoppers Beauty Pros: Tommy, Azeanne, Megan, Dannilian

Dannilian, Shoppers Beauty Pro

Azeanne, , Shoppers Beauty Pro

Tommy, Shoppers Beauty Pro

Azeanne, Shoppers Beauty Pro

Tommy, Shoppers Beauty Pro

Megan, Tommy, Shoppers Beauty Pro

IN-STORE SIGNAGE

Tstand
Model Photography: William Arcand / Product Photography: Luis Albuquerque

Promo Wall
Model Photography: William Arcand / Product Photography: Luis Albuquerque

beautyBOUTIQUE Etagere (Front)
Model Photography: William Arcand

beautyBOUTIQUE Etagere (Front)
Model Photography: William Arcand / Product Photography: Luis Albuquerque

Alu Sign
Model Photography: William Arcand / Product Photography: Luis Albuquerque

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